Personalized Services for Small & Medium Business Owners
Services We Provide:
Fractional Sales Leadership
Franchise Consulting and Brokerage
Expense Optimization
Welcome
Hi, I'm Andrew Stokely and I'm the founder, president, and lead advisor for Stokely Advisory Services. I lead a team of consultants, brokers, and advisors who work with current and aspiring small and medium-sized business owners. Our firm offers Fractional Sales and Outsourced VP of Sales Services for businesses $3M - $100M+, Expense Optimization Services to optimize and reduce a business's overall expense burden, and Franchise Consulting Services for aspiring and current business owners and manufacturers looking to better understand the franchise vertical.
Our firm addresses two of the key items in a company's valuation structure: Sales Growth and Margin Expansion.
The three core groups that we serve include: SMB Business Owners, Aspiring Small Business Owners, and Manufacturers.
My background includes 35+ years in business ownership and public and private corporate roles, leading and managing Sales and Product Development teams for organizations from $50-$500M in revenue, including global brands such as Epson, Dell, Jacuzzi, Masco, and Servpro Industries.
Andrew serves as the lead advisor, helping companies from $3M to $100M+ grow and scale faster.
Providing Fractional Chief Revenue Officer and Fractional VP of Sales Services
Sales Strategy: Crafting tailored sales strategies to drive your organization forward
Sales Management: Combining sales consulting with hands-on management
Sales Infrastructure: Process and tool implementation for sustained sales success
Sales Team Recruiting: Building high-performing teams that deliver consistent results
Sales Leadership Training: Training to level up your leadership team for future success
What We Do:
Assess your current sales team, processes, pipelines, and tools
Work onsite or remotely, leading, developing, coaching, and driving your sales team
Install best practices that increase sales readiness and effectiveness
Evaluate your sales compensation structure and handle sales hiring as needed
Build the sales plan, create KPIs, define the sales process, create sales forecast, and more
How It's Done:
Assess your current situation through a comprehensive assessment and sales gap identification
Execute a written and detailed Scope of Work
Work on-site or remotely as your Outsourced CRO or VP of Sales 1, 2, or 3 days per week
Install discipline, accountability, KPIs, and a sales reporting cadence that drives results
Typical engagements may last 3-12 months or more depending on client needs
"A Fractional Sales Leader is a seasoned executive who partners with your company on a part-time basis to drive revenue growth"
Fractional Sales Solutions for
Small & Medium Businesses
Franchise Brokerage and Consulting
My team of franchise experts and I consult with current and aspiring business owners considering buying a franchise business, franchising their own business as a means of growth, and manufacturers looking to better understand the opportunities and advantages of the franchise vertical.
Our Team of Franchise Experts Consults With Buyers, Sellers, and Small Business Owners Considering Franchising as a Means of Growth
What We Do:
Work with individuals considering franchising as a business opportunity to assess best-fit opportunities
Consult with franchise owners looking to exit their business and offer services to fit their needs
Consult with small and medium business owners on how franchising may be a growth path
Evaluate client needs to determine objectives and goals and formulate solutions to address them
Offer marketing, advertising, brokerage, and franchise consulting services as client needs dictate
How It's Done:
For buyers, our team works with a variety of assessments and questionnaires to understand needs and goals and curates a selection of brands that may fit those needs and goals
For sellers, we work to understand your objectives and timing and provide advice to address those needs
For SMB business owners, we can consult and advise on strategies that look at franchising your business as a potential growth channel
For manufacturers, we consult with you on how to break into the franchise vertical to sell and position your goods and services with franchisors
"A Franchise Consultant is someone who consults with buyers, sellers, and business owners to explore franchising as a growth vehicle"
We are passionate about finding solutions that save your business time and money. One way that we do this is by offering Expense Optimization Services. It's a risk-free way to boost your bottom line. On average, we reduce costs by 28%. The bigger the organization, the bigger the potential dollar savings.
The Process Works Like This:
Initial Consultation: We meet with you to discuss the opportunity and answer any questions
Engagement: If you like what you hear, sign our engagement letter to get us started for you
Identification: We work with your team to identify your current vendors across 19 key categories
Expense Records: Upload invoices or provide online access to establish an expense baseline
Analysis and Negotiation: Our team gets to work. We analyze and negotiate better deals
Recommendations: We share what we found, and you choose what to implement
Execution: We take it from there and finalize agreements with existing and new vendors
The best part: you're in the driver's seat and decide which cost optimizations/reductions you want to implement for your organization based on our recommendations. About 80% of the time, companies choose to stay with their existing vendors, and even then, we still average cost reductions of 28%.
We split the savings 50/50 for the first three years, with your company retaining 100% of the savings after year three. That means your company saves $7 out of every $10 saved over a 5-year period. It's like getting the best national account pricing even for local and regional firms. The program is risk-free: you pay no analysis fees, and there are no requirements to implement any of the recommendations.
A Risk-Free Opportunity
No Analysis Fees
No Savings Found = No Fees
No Recommendations Implemented = No Fees
Here Are Some Recent Savings From Clients:
HOA client saved almost $400k even though they had another year left on their existing contract
Restaurant client saved $48k per year on a uniform and linens program
Non-Profit client saved $90k on wireless costs even though they had been on the "best" program
Client savings on FICA taxes for 600 employees of $310k per year (IRS-approved program)
Expense Optimization Services
"Expense Optimization is a risk-free way to reduce expenses and drive more profit to your bottom line."
Frequently Asked Questions
What Markets Do You Serve & Where Are You Based?
We serve clients in all 50 states and several foreign countries. Our offices and team are based in the Greater Nashville, Tennessee area. We frequently travel to meet and work with clients; however, we can often work with clients remotely.
What Are Your Rates for Services?
Fractional Sales engagements are quoted by the project or time period. Franchise Consulting engagements are no cost to buyers (our fees are covered by the respective franchisors) and vary for sellers and manufacturers based on the services needed. Expense Optimization engagements have no upfront fees; however, any savings from implemented cost-reduction activities are split with our firm for three years.
I Need A Good Fractional CFO, CMO, EOS Implementer, Lender, Payroll Vendor, Etc. Do You Have Any Referrals?
Yes! We are always happy to share referrals to other trusted professionals in and around the SMB space. Let us know what you are looking for, and if we don't know, we can likely find out with a call or two to our broad network of professionals.
How Do I Learn More or Get Started?
Send a message through the Contact Us button with your goals, or book some time using the calendar link below. You will receive a reply within 24 hours to discuss next steps.
Ready to Move Forward?
If you are looking for structured solutions, my team and I would be glad to help.
Let’s discuss your goals and how we can achieve them together.
Contact
Andrew Stokely
Stokely Advisory Group
Greater Nashville TN Area
214-668-6060